How Ankoor Warikoo builds 70 Crore Courses umpire

Let me tell you a story.

A few years ago, Ankur Warikoo was just another founder. A failed startup. A man in debt.

Today, he is one of India’s most admired creators. Not because he raised millions. Not because he built the next unicorn.

But because he turned his knowledge into products.

And knowledge… is infinite.

The Power of Courses

In 2020, Warikoo launched his first paid course:
 “Take Charge of Your Time”

Price? ₹499.
Format? Self-paced videos.

He didn’t promise riches. He didn’t claim magic. He sold something deeper: clarity.

And people bought it. Thousands of them.

One course became two. Two became five.
Today, Warikoo has courses on:

• Time Management

• Starting Up

• Building Wealth

• Public Speaking

• YouTube Growth

Each priced between ₹300 – ₹2,500.

And the result?

Reports suggest his course revenue crosses ₹10+ crore annually.
That’s not hype. That’s scale. Thousands of students. Affordable pricing. And trust.

Why It Works

Steve Jobs once said:

Warikoo doesn’t sell videos.
He sells hope.
He sells clarity.
He sells the possibility of a better you.

And the model is simple:

1. Build an audience with free content.

2. Package lessons into affordable courses.

3. Sell not once—but forever.

Can You Do the Same? Absolutely.

You don’t need 5M followers to start.
You don’t need a studio.
You don’t need to be Warikoo.

Here’s how you begin:

Step 1: Pick One Problem

What do people ask you for advice on?
It could be:

• How to edit videos on a phone.

• How to crack your first freelancing client.

• How to manage college + side hustle.

Pick ONE problem. That’s your seed.

Step 2: Make a Micro-Course

Don’t overcomplicate.
👉 Record 5 short videos (3–5 minutes each).
👉 Host them on platforms like Gumroad or Notion.
👉 Price it under ₹150 for your first product.

Your goal is not to make crores today.
Your goal is to prove people will pay.

Step 3: Sell with Storytelling

Don’t say, “Buy my course.”
Say, “This is the system I used to get my first client at 18. And you can too.”

Stories sell. Always.

Step 4: Build Trust First, Money Later

Warikoo made free videos for years before selling a course.
He earned trust. Then revenue.

You can do the same.

The Big Picture

When Jobs launched the iPod, he didn’t say “1GB storage.”
He said:

Warikoo doesn’t say “5 hours of lectures.”
He says:

That’s the magic.
That’s what makes ₹10 crore possible.

And here’s the truth:
You don’t need to be a genius.
You don’t need VC funding.
You don’t need luck.

You just need to start.

One course.
One problem.
One better version of someone else.

The rest… will follow.

So here’s my challenge to you:
This weekend, pick ONE idea and make a course under ₹150.
Not to get rich.
But to start your Warikoo moment.

Because the world doesn’t need another unicorn.
It needs your knowledge.
Shared. Scaled. Sold.