Most people think writing a newsletter is just about typing words.
The truth is—it’s about systems, clarity, and delivering value.

Today, I’ll share my exact process for writing newsletters.
This is the same system that helped me:

• Land my first client at ₹2,000 per newsletter

• Scale to offers like £300/month (₹35,000+) from international clients

• Build a personal newsletter where readers say:
  “This feels like you’re talking directly to me.”

Here’s the playbook.

Step 1: Research (30–40% of the time)

Before writing, I collect raw material. Think of it like cooking—you can’t cook without ingredients.

How I research:

1. Define the theme.

   • Example: If the topic is “How to Get Your First Client,” my theme is freelance writing for beginners.

2. Gather ideas.

   • Twitter threads, Reddit discussions, LinkedIn posts

   • Books, podcasts, my own experiences

   • Add numbers and stats for credibility

Example from my newsletter:
When I wrote “How I Got My First Client on LinkedIn”, I included:

• Impressions: 30K+ in 10 days

• Followers gained: 100+

• First paying client: ₹2,000 per piece

Numbers make writing believable.

Step 2: Outline (15–20% of the time)

I never write without an outline. It saves time and avoids messy drafts.

My outline formula is simple:

1. Hook – grab attention in the first 2–3 lines.

2. Body – structured points, examples, data.

3. Takeaway – one clear lesson the reader walks away with.

Example:

Hook:
“Two months ago, a founder told me ₹2,000 per newsletter is too expensive.
Last week, someone offered me ₹35,000 for the same work. Here’s how it happened.”

Body: Step-by-step process of improving my writing.

Takeaway:
“Consistency plus showcasing your work ensures clients will find you.”

Step 3: Writing (30–40% of the time)

This is where ideas turn into words. I use three golden rules.

1. Write like you talk.
   Pretend I’m explaining this to a 19-year-old version of myself. No jargon, just simple sentences.

2. Use examples.
   Every claim I make is supported by proof.

   • Instead of “posting daily helps,” I wrote:
     “In 10 days of posting daily, I got 30K+ impressions.”

3. Keep it short.
   1–2 lines per sentence. White space improves readability.

Step 4: Editing (10–15% of the time)

Editing is what transforms a good newsletter into a great one.

My editing checklist:

• Cut 20% of the words (remove fluff).

• Replace weak verbs (“make” → “create,” “do” → “execute”).

• Add rhythm (mix short and long sentences).

Example:

Unedited:
“I started writing on LinkedIn because I wanted to get clients, and it was very helpful as it gave me good exposure and visibility.”

Edited:
“I started writing on LinkedIn to get clients. In 10 days, it gave me 30K+ impressions.”

Step 5: Design & Structure

Good design keeps readers engaged till the end.

Rules I follow:

• Headings and subheadings

• Bold/italics to highlight key points

• Short paragraphs

• Plenty of white space

Step 6: Distribution

Writing is only 50% of the job. Distribution is the other 50%.

Where I share my newsletters:

• LinkedIn → turned into posts

• Twitter → repurposed into threads

• Email → sent to subscribers

Example:
One newsletter → LinkedIn post → 20K+ impressions
The same newsletter → Twitter thread → 200+ likes

Step 7: Metrics & Feedback

Numbers show what’s working.

I track:

• Open rate (for emails)

• Click rate

• Replies and comments (engagement)

Example:
My newsletter on “The Power of Consistency” got a 40% open rate,
while another on “AI tools” got only 18%.

The lesson: My audience values personal stories more than tool lists.

Final Takeaway

Writing a newsletter is not just about putting words together. It’s about:

• Researching deeply (30–40%)

• Outlining smartly (15–20%)

• Writing simply (30–40%)

• Editing ruthlessly (10–15%)

If you follow this system, you will write newsletters that:

• People enjoy reading

• Clients pay for

• Build your personal brand

Your first newsletter may not be perfect. But if you hit publish consistently, this system will improve your writing every time.